SEARCH VISIBILITY & PERFORMANCE

Search Visibility, AEO, and Generative Engine Optimization — Built as One Practice

Traditional SEO, Answer Engine Optimization, and Generative Engine Optimization — built as one integrated practice, not three separate retainers.

THE LANDSCAPE

Search is three things now — and most businesses are only optimizing for one.

Your buyers are searching in three places. They're running traditional Google searches and scanning the blue links. They're triggering AI Overviews that synthesize answers without requiring a click. And they're asking ChatGPT, Perplexity, and Claude — AI assistants that pull from training data and live web content to generate recommendations, comparisons, and answers.

Showing up in all three isn't about keyword density. It's about being the most authoritative, best-structured source of information on the questions your buyers are actually asking. That standard applies across all three channels — which is why we build SEO, AEO, and GEO as a single practice rather than treating them as separate workstreams.

THE THREE DISCIPLINES

What each practice covers.

Traditional SEO

Technical site architecture, crawlability, Core Web Vitals, on-page optimization, internal linking, and authority building. SEO is still the foundation — it's what makes the other two practices possible. The difference with YohDev: we build the sites we optimize. That means we're not handing you a list of changes and hoping your developer has time. Technical SEO fixes get implemented, not recommended.

Answer Engine Optimization (AEO)

AEO optimizes for selection as the answer to a query — not for ranking on the results page. That means FAQ schema, how-to markup, structured data implementation, featured snippet targeting, and content formatted specifically for Google's AI Overviews and Search Generative Experience. Most organizations have no AEO strategy at all, which means their competitors are winning the answer slots with content that's not even ranking higher in traditional results.

Generative Engine Optimization (GEO)

GEO is the practice of making your content citable by large language models. When someone asks ChatGPT or Perplexity about your market, your service category, or a problem your business solves — GEO work is what puts your brand in the response. It's a wide-open category with no established playbook and significant first-mover advantage for the businesses that move now. We're building GEO infrastructure for clients across every industry we work in.

THE DIFFERENCE

Most SEO agencies hand you a list of changes and hope your developer has time.

YohDev builds the sites it optimizes. That means when we identify a technical SEO issue — a crawl block, a Core Web Vitals problem, a missing schema type — we fix it. We don't write a recommendation document and wait for a ticket to be opened.

It also means our SEO work is informed by how sites are actually built. We understand what's technically feasible in your stack, what implementation will take a day versus a sprint, and what tradeoffs exist between a perfect SEO structure and a maintainable one. That judgment doesn't come from an SEO-only perspective.

WHO THIS IS FOR

Industries we serve with this.

Law firms, medical practices, contractors, marketing teams, e-commerce operators — and any business watching organic traffic shift toward AI-generated answers.

Professional Services

The stakes are too high for digital infrastructure that doesn't work.

See how we work with them

Marketing Teams

You have the strategy. You have the creative. What you need is technical execution that actually ships.

See how we work with them

Healthcare

Patient-facing systems that earn trust. Back-end infrastructure built for compliance.

See how we work with them

Construction & Trades

Your business is built to last. Your digital infrastructure should be too.

See how we work with them

E-Commerce

When you've outgrown what the platform gives you out of the box.

See how we work with them

COMMON QUESTIONS

Frequently asked questions.

What is Answer Engine Optimization (AEO)?

Answer Engine Optimization is the practice of structuring your content to be selected as the direct answer to a search query — in featured snippets, knowledge panels, Google's AI Overviews, and voice search responses. Where SEO is about ranking on a results page, AEO is about not appearing on the results page at all because your content was surfaced as the direct answer. This requires specific content formats, structured data markup, and authority signals that differ from traditional ranking factors.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization is the practice of making your brand, content, and claims citable by large language models — ChatGPT, Claude, Perplexity, Google Gemini, and others. When someone asks an AI assistant a question about your market, your product category, or your competitors, GEO work is what determines whether your name shows up in the response. It's a relatively new discipline with no established playbook, which means the organizations that move early have a real first-mover advantage.

How is AEO different from SEO?

SEO optimizes for rank position on a search results page. AEO optimizes for being selected as the answer before the results page. The underlying content quality requirements overlap — both reward authoritative, well-structured content — but the implementation differs. AEO requires specific structured data schemas, FAQ and how-to formatting, and content that directly answers questions in a way that answer engines can extract and attribute. A site that ranks #1 for a query isn't automatically winning the featured snippet or AI Overview for the same query.

How do I get my business to show up in ChatGPT or Perplexity answers?

There's no direct submission process — LLMs synthesize responses from content indexed across the web, curated datasets, and authority signals similar to those used by traditional search engines. The factors that help: content that directly answers questions your buyers ask, strong third-party mentions and citations across reputable sources, consistent business information across the web, and content published on domains with established authority. GEO is as much about your broader content footprint as it is about any single page.

Do we need SEO, AEO, and GEO — or just one?

They work together, and separating them creates gaps. A site with strong traditional SEO but no AEO leaves featured snippets and AI Overviews to competitors. A GEO program built on weak content authority won't have the citation signals LLMs look for. In most engagements we address all three as an integrated practice because the foundational work — content quality, site structure, authority signals — serves all three simultaneously. During the discovery call we assess where you're losing the most ground and sequence the work accordingly.

We'll audit your current search presence across traditional, AEO, and GEO before we recommend anything.

Book a discovery call to see where you stand.

Book a Discovery Call

All Services

SEARCH VISIBILITY & PERFORMANCE

Search Visibility, AEO, and Generative Engine Optimization — Built as One Practice

Traditional SEO, Answer Engine Optimization, and Generative Engine Optimization — built as one integrated practice, not three separate retainers.

THE LANDSCAPE

Search is three things now — and most businesses are only optimizing for one.

THE THREE DISCIPLINES

What each practice covers.

Traditional SEO

Answer Engine Optimization (AEO)

Generative Engine Optimization (GEO)

THE DIFFERENCE

Most SEO agencies hand you a list of changes and hope your developer has time.

WHO THIS IS FOR

Industries we serve with this.

Law firms, medical practices, contractors, marketing teams, e-commerce operators — and any business watching organic traffic shift toward AI-generated answers.