Agile Rebuild and Empowerment
Helped Ocean Optics migrate from an expensive CMS to a self-managed WordPress site—delivering speed, autonomy, and sustainable agility.
From Stuck to Self-Sufficient—A Modern Web Foundation
Ocean Optics needed out of a costly, underutilized CMS and a high-friction dev process that slowed marketing execution. Their internal team lacked the flexibility to make changes without outside help.
YohDev partnered across their US and China teams, guiding them through a full website rebuild while embedding agile practices, providing documentation, and creating a clear path to independence.
"For the first time more than one salesperson got up at the global sales meeting in Dubai and commented on how much the website is better and more helpful for them in the sales process."
— Kelly Radziski, Marketing Manager, Ocean Optics Inc.
Partnership Timeline
MVP Launch in 3 Months
Rebuilt the entire site on WordPress Blocks, enabling faster content changes and immediate marketing execution.
Agile Maintenance Begins
Transitioned into weekly deployments and iterative improvements based on marketing feedback.
Empowered & Independent
Ocean Optics now self-manages their website and relies on YohDev for strategic enhancements and new features.
Key Initiatives & Outcomes
Website Development
Rebuilt the site from scratch using WordPress Blocks—enabling speed, flexibility, and scalability.
Agile Delivery
Instituted a weekly development cadence with planning, retros, and stakeholder feedback loops.
Website Maintenance & Support
Provided consistent deployments, tech support, and living documentation for long-term sustainability.
Escaping the CMS Trap
Ocean Optics was bogged down by a heavyweight CMS (Optimizely) that required external developers and high spend to make basic changes.
YohDev replaced it with a leaner, modern WordPress platform and trained their global marketing teams to manage it—giving them back control and cutting costs.
3 Months
To MVP Launch
The YohDev Difference
Collaborative
Our approach emphasized shared sessions and education—especially with US and China teams.
Reliable
We consistently delivered updates, resolved issues quickly, and supported the team throughout transitions.
Effective
The redesigned site directly improved sales and earned recognition internally.
Responsive
Quick to act and always available—especially critical during handoffs and deployments.
Need a team who can modernize and empower?
Let’s make your website work for your team—not against it.