Boost Your Website’s SEO: 10 Ways to Improve Google Web Vitals & User Experience

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Every website owner aims to deliver a great user experience while securing the best possible ranking on search engines. One critical factor for both these targets is your website’s loading speed. In this article, we will discuss ten ways to improve your site’s load speeds, which will, in turn, help boost your SEO through improving Google Web Vitals and user experience.

1. Choosing the Right Host

If you’re frustrated with your website’s slow speed despite numerous attempts at optimization, your web host might be the culprit. Shared hosting providers such as GoDaddy, Bluehost, and HostGator can often cause slow server response times as you’re sharing bandwidth with numerous other websites. A cloud-based hosting platform, particularly those specializing in WordPress like WP Engine, Kinsta, and Cloudways, can significantly enhance your website’s speed.

2. Using a Content Delivery Network (CDN)

A CDN, or Content Delivery Network, is a network of servers distributed globally that store and deliver copies of your website’s files based on the user’s location. Notable CDNs include Cloudflare and Fastly. By using a CDN, you can serve your HTML, CSS, and JavaScript files quickly to users worldwide. Most CDN providers also offer added security features that can be beneficial as your website scales.

3. Serving Next-Generation Images

Next-generation image formats, such as WebP, JPEG 2000, and JPEG XR, offer superior compression and quality compared to traditional formats. This means your images will load faster, improving your page speed and enhancing your user experience. As Google considers this in their core web vitals, it’s time to start serving next-gen images on your site.

4. Implementing Browser Caching

Browser caching stores files and assets on your user’s device the first time they visit your website. This means that when they return, these assets will load instantly without needing to hit your server or CDN again. This enhances the user experience, especially for repeat visitors, and can improve your website’s performance.

5. Optimizing Your Code

Several techniques can help optimize your website’s code. Minifying your CSS and JavaScript, inlining critical CSS and JavaScript right in the HTML, and removing unused CSS and JavaScript can make a significant difference. There are numerous plugins available to help with this. However, be careful as incorrect configurations can lead to issues with your website’s appearance and functionality.

6. Implementing Compression Techniques

Compression reduces your site’s asset and file sizes, resulting in faster page load times and an improved user experience. Gzip is a popular compression technique, and many plugins can help compress your files and assets to speed up your website.

7. Reducing Page Redirects

While necessary in some instances, excessive page redirects can slow down your website as they cause chained requests. It’s vital to ensure that any redirects on your site are genuinely needed. Too many can lead to a poor user experience and slow site speed.

8. Reducing Server Response Time

Server response time is closely related to your choice of web host. A good host, like WP Engine or Kinsta, can significantly improve your server response time. If you’re on a custom cloud platform like Google Cloud or AWS, optimizing your server technology, resource allocation, and database can also help.

9. Lazy Loading Images

Lazy loading only loads images as they come into the user’s viewport. This means that Google and other search engines see that all the assets have loaded quickly. When the user scrolls down, your images appear in real time. However, be sure that your images are well-optimized and compressed, or else you risk a poor user experience.

10. Prioritizing Above the Fold Content

The first viewport that your users see is referred to as ‘above the fold’ content. Prioritizing the load of this content is essential to passing Google’s core web vitals. This means ensuring all steps discussed are completed so the first viewport can load instantly.

By implementing these ten tips, you can improve your website’s load speed, boosting your SEO through improved Google Web Vitals and user experience. If you have any specific questions about your setup or any other aspects of page speed optimization or enhancing your website’s user experience, please feel free to reach out.

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Thank you for reading, and we look forward to bringing you more insights in our future posts and videos.